LinkedIn Video Ads

Marketing Directors often think a LinkedIn video ad needs to look like a Super Bowl spot. They want the drone shots, the professional voiceover, and the licensed music. But if you look at the data, that approach is failing.

On LinkedIn, polish is a penalty.

When a user sees a perfectly lit, high-gloss video, their brain instantly categorizes it as "Advertising" and they scroll past. To build a pipeline on LinkedIn, you need to stop the scroll. And the best way to do that is with raw, authentic, on-site content.

1. The "Peer-to-Peer" Aesthetic

Your target audience (engineers, buyers, plant managers) trusts their peers. A video that looks like it was shot by a human on a factory floor feels like a peer sharing an update. A video that looks like a TV commercial feels like a corporation asking for money.

We shoot LinkedIn assets that feel native to the platform. We use handheld camera movement that puts the viewer right in the action. We frame shots to look like a discovery, not a presentation. This "ugly" aesthetic drastically increases dwell time because it feels like insider information, not a sales pitch.

2. Caption-First Engineering

80% of LinkedIn videos are watched without sound. If your ad relies on a voiceover to explain the value, you have failed.

We edit specifically for the silent feed. We use bold, burned-in captions that highlight the technical specs immediately. "Titanium Milling at 400 IPM" flashes on screen in the first second. We hook the technical brain with data, not audio.

3. Frequency Over Perfection

The LinkedIn algorithm rewards consistency. If you spend your entire budget on one "perfect" ad, you have one shot at the target.

Our agile production model allows us to create dozens of micro-assets from a single site visit. We give you A/B testing variations—different hooks, different cuts, different text overlays—so you can find what actually converts. Don't bet the farm on one commercial; flood the zone with authentic proof.