Motion Graphics Project for Outside | Denver Video Production
Behind the Scenes of Our Motion Graphics Process
Project Overview:
The team at the Outside Channel based here in Colorado, brought us in to pitch a motion graphics and animation package for their new division called Outside Learn. This is where people can learn from the world’s best athletes, explorers, and wellness experts with premium online courses for all levels.
The first step was finding a way to incorporate their logo and footage together in a way that is procedural in nature allowing their internal team to take our graphics package and switch out footage clips and brand colors as they see fit for each course.
The first pass of an intro to each course promo looked something like this:
And then 1 month later, the company got bought up by new management, and we had to re-rebrand again. :)
On the second pass we got more involved and created dozens of assets to be used across all their media channels. We decided to incorporate the O and parts of their logo as visual motifs in each piece. This involved a ton of rotoscoping and motion tracking and sometimes having to go frame by frame to composite each element in each video environment.
